Datsusara

Hemp Gi Paid Social Ads
Spec project

This paid social campaign for Datsusara, a brand known for its hemp-based gear, highlights the durability, sustainability, and aesthetic appeal of their jiu-jitsu gis. I created platform-tailored ad copy for Facebook and Instagram, focusing on clean, minimal visuals and punchy messaging. Each ad speaks directly to the BJJ community’s values—resilience, performance, and planet-conscious training.